Tribeca combines the style and opulence of a luxury hotel with the space and comfort of a luxuriously appointed apartment to create a whole new experience, promising an innovative contemporary expression of downtown living with a gem of a location providing endless possibilities in an evolving metropolis. Tribeca represents a new approach to design driven by the tropical climate and bustle of the city center. Each resident will enjoy natural ventilation through a secured louvre system that controls climate and noise levels and also privacy of residents. The five iconic pods of zen, social, business, fitness and jungle featured prominently across the development gives character to another new and exciting landmark to grace the Bukit Bintang skyline.

Tribeca's selling point is definitely its strategic location, which draws the attention of many property investors. For example, it only takes 5 minutes’ walk to Pavillion Shopping Mall as well as other shopping malls along Jalan Bukit Bintang, which is well known as an ultimate shopping destination in Malaysia.

On top of that, office towers and embassies are located within 1 to 2 km away, which could be very useful especially for expatriates. To travel around, driving may not be the best option for the residents due to congestion. Parking spot could be a problem as well because residents of studio units are not given one. Luckily, public transportation can be easily reachable by walking, to 2 readily monorail stations and another 2 proposed MRT stations. On top of that, it is also located nearby bus stops and taxi stands.