Fast Growing Real Estate Trend in Tokyo: Pop-Up Shops

CBRE Japan released a report showing an increasing trend in pop-up shops opening in Tokyo. Pop-up shops, also known as pop-up stores or flash retailing, are “a short term sales space that opens for days or weeks before closing down, often to catch onto a fad or timely event.” Traditional retail space is usually thought about in terms of department stores like Isetan or brand retailers occupying space in a mall. However, pop-up shops are often small street-level stores that appear outside of these traditional spaces.

In 2015 there were 284 pop up shops in Tokyo; that number jumped 34% to 380 in 2018, with a noticeable increase in street-level stores. Data showed that the quick spread of information through social media has helped to increase the popularity of pop-up shops as well as help them gain immediate brand recognition amongst their social media followers.

Data collected by CBRE showed that the most popular opening length of a store was 1-2 weeks. The latest data also indicates that the most popular locations to open pop-up shops were Omotesando and Harajuku. The industries most likely to open a pop-up shop were fashion and food. CBRE predicts that as technology improves, more retailers will choose to operate in the street level flash retailing space.

Source

Editorial Department

Bringing you the latest real estate & lifestyle news in Japan